Industry Expertise

E-Commerce & Wholesale

Business to business e-commerce operates under fundamentally different rules than consumer retail. Tiered pricing structures, approval workflows, volume discounts, multi currency operations, and integration with accounting and ERP systems create a level of complexity that off the shelf solutions rarely handle well. We are deep WooCommerce experts who build the custom plugins and platform logic that turn WordPress into a serious B2B commerce engine. From custom pricing engines that manage thousands of SKUs across multiple customer tiers to complete wholesale storefronts with registration, approval, and invoicing workflows, we build the e-commerce infrastructure that wholesale operations depend on. Our WooCommerce plugins handle multi tier pricing, fixed rate currency conversion, automated invoicing, B2B registration workflows, and REST API extensions that connect your store to accounting and ERP systems.

Understanding Your Domain

Challenges We Solve

Every industry has unique technical and operational challenges. Here are the ones we address most frequently in e-commerce & wholesale.

01

Complex B2B Pricing Structures

Wholesale businesses operate with tiered pricing where different customer groups receive different rates. A single product might have four or five price points depending on the customer tier, order volume, contractual agreements, and promotional campaigns running simultaneously.

02

Multi Currency Operations

International wholesale requires handling multiple currencies with fixed exchange rates per product, automatic conversion at checkout, and the ability for administrators to override rates without affecting historical orders or invoices.

03

Wholesale Registration and Approval Workflows

B2B stores cannot be open to the public. New trade customers must submit business documentation, tax certificates, and trade references before gaining access. The approval process must be rigorous but fast enough to avoid losing potential customers.

04

Inventory Synchronization Across Channels

Wholesale operations often sell through multiple channels: their own storefront, marketplace integrations, and direct sales. Stock levels must be synchronized in real time to prevent overselling and ensure accurate availability across every channel.

05

Order to Invoice Automation

B2B transactions require proper invoicing with tax calculations, purchase order references, payment terms, and integration with accounting systems. Manual invoice generation does not scale when processing hundreds of orders per day.

Solutions & Products

What We Build

Specific platforms and systems we have designed and delivered for e-commerce & wholesale companies.

B2B E-Commerce Platform

Complete wholesale storefronts with tiered access control, bulk ordering, quick reorder functionality, customer specific catalogs, and integration with existing business systems.

Pricing and Discount Engine

Multi tier pricing system supporting customer groups (A+, A, B, C tiers), volume discounts, contract pricing, promotional campaigns, and a REST API for programmatic price management.

Multi Currency Conversion System

Fixed rate and dynamic currency conversion supporting EUR, USD, GBP, and additional currencies with per product rate overrides and automatic calculation at every stage of the order process.

Wholesale Registration Portal

B2B customer onboarding with business verification, document upload, tax certificate collection, trade reference checking, and multi stage approval workflows with automatic notifications.

Order Management Platform

Bulk order processing, purchase order tracking, split shipments, backorder management, and order status tracking with customer self service access to order history and invoices.

Product Catalog Management

Comprehensive catalog tools with bulk import and export, variant management, B2B specific fields, digital asset management, and category based access control for trade customers.

Invoicing and Accounting Integration

Automated invoice generation with PDF and Excel export, tax compliance, payment term management, and bidirectional integration with accounting and ERP platforms.

Sales Analytics Dashboard

Real time analytics covering revenue by customer tier, product performance, order frequency, average order value, margin analysis, and customer lifetime value tracking.

Engineering Foundation

Technology Stack

The core technologies we use when building e-commerce & wholesale platforms.

PHPWooCommerceWordPress.NET / C#REST APIsMySQLRedisVue.jsReactStripeDockerAzure

Our Advantage

Why Choose Lemorange for E-Commerce & Wholesale

Proven B2B Commerce Architecture

The wholesale platforms we build have been built and refined through years of serving real B2B operations processing thousands of trade orders monthly. We understand the nuances of wholesale that consumer e-commerce platforms miss entirely.

Deep WooCommerce Expertise

We have built a suite of production grade WooCommerce plugins specifically for B2B operations: tiered pricing engines, multi currency conversion, B2B registration with approval workflows, automated invoicing with PDF and Excel generation, REST API extensions, and analytics dashboards. Our PHP code is clean, performant, follows WordPress standards, and integrates seamlessly with the WooCommerce ecosystem.

Multi Currency Done Right

The currency systems we build handle the complexity that B2B operations actually face: fixed rates per product, customer specific pricing in their local currency, and historical rate preservation for existing orders and invoices.

Seamless ERP and Accounting Integration

Every wholesale platform we build connects directly to accounting and ERP systems for automated invoicing, payment tracking, and financial reporting. No manual data entry, no spreadsheet exports, no reconciliation headaches.

Common Questions

Frequently Asked Questions

Answers to the questions we hear most about e-commerce & wholesale.

Yes, and this is one of our specialties. We build complete B2B wholesale platforms on WooCommerce with tiered customer groups, volume based pricing, registration and approval workflows, multi currency with fixed rates, automated PDF invoicing, purchase order support, and direct integration with accounting systems. Our custom plugins handle all the B2B logic that standard WooCommerce and off the shelf extensions cannot deliver.

We are deep WooCommerce plugin developers. We build production grade plugins from scratch for B2B pricing, currency conversion, customer management, invoicing, analytics, and third party integrations. Every plugin we write follows WordPress coding standards, is built for performance with large catalogs and high traffic, and integrates cleanly with the WooCommerce ecosystem without conflicts or performance degradation.

Yes. We regularly optimize WooCommerce stores struggling with large product catalogs, slow queries, and poor performance under load. We audit database queries, caching strategies, plugin conflicts, and hosting configuration, then implement targeted fixes that typically bring load times down dramatically. For stores that have outgrown basic WooCommerce, we build custom solutions with proper indexing, Redis caching, and optimized queries that handle tens of thousands of products without breaking a sweat.

Absolutely. We build integration plugins that connect WooCommerce bidirectionally with accounting and ERP platforms. Orders, invoices, stock levels, customer records, and financial data flow automatically between systems. No manual exports, no CSV files, no reconciliation headaches. Our integrations handle error recovery, conflict resolution, and logging so you have full visibility into every transaction that moves between systems.

Ready to Build Your E-Commerce & Wholesale Platform?

Tell us about your project and we will show you exactly how Lemorange can deliver the software your e-commerce & wholesale operation needs. No obligation, no sales pitch, just a real technical conversation.